Specialist GA4 Migration Services
Make the move from GA3 to GA4
Switching to Google Analytics 4 is a breeze with help from our migration experts.
As Google is turning down Universal Analytics (GA3), starting July 1, 2023, the Universal Analytics properties will stop processing new data. In response to this, Google has introduced Google Analytics 4 (GA4) and recommends all users migrate to the newer version.
We offer expert GA4 migration services to help you make the move from GA3 to GA4 with ease. Our team of dedicated migration experts will work with you to ensure a seamless transition so you can continue tracking key data and measuring your success with Google Analytics.
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. GA4 can track both websites and apps in the same account. It also comes with several new reporting features and gives you more detailed insights into how people interact with your website.
Behind the scenes, the way data is stored and processed (data architecture) is completely different, which will provide all of us completely new ways to measure and analyze traffic usage for years to come.
The first thing you’ll probably notice after logging in is that the interface looks very different. If you’ve used Google Analytics before, it might take you a little time to find the reports you’re used to looking at.
Besides the redesign and navigational changes, the biggest difference between Universal Analytics and GA4 is the focus on events instead of pageviews. In fact, a pageview now counts as an event in GA4. Here’s what Google says:
In Google Analytics 4 properties, events are user interactions with a website or app that can be measured concurrently or independently from a webpage/screen load. Examples of events include page views, button clicks, user actions, and system events.
There are now some events that Google Analytics can automatically track. GA4’s new “Enhanced Measurement” options look like this, where you can track certain events by flipping a switch:
However, it’s important to remember that some of these options may not function like you would expect, and reports are difficult to find and read.
Here’s what GA4 looks like if you click on the click tracking event:
Migration from GA3 to GA4 can be a daunting task, we ensure your transition to be seamless. Our team of dedicated migration experts are at your services to ensure you can continue tracking data and measuring your success with Google Analytics 4.
The first step when you migrate to GA4 is adding the tracking code on your website. Our team of experts can help you configure and set up GA4 so you can continue tracking your data accurately and effectively.
One of the great features of Google Analytics 4 is the ability it provides to create custom audiences. With this feature, you can segment your data to create more targeted marketing campaigns and get better results with the help of our experts.
Google Analytics 4 migration gives you more control over data retention. This means you can choose exactly how long you want to keep your user and event data. We’ll help you determine the best data retention policy for your business and ensure you’re compliant with all relevant regulations.
Google Signals is a function of GA4 that allows you to collect data from across your marketing funnel and use it to improve your campaign strategies and conversion rates. We’ll help you integrate Google Signals into your GA4 analytics so you can get the most out of this powerful tool.
Cross-domain tracking is a GA4 feature that allows you to track users across multiple domains. We’re well versed at setting up cross-domain tracking so you can get a holistic view of your user’s journey and measure user behaviour even if your customers have crossed over to another domain.
Google Tag Manager allows you to monitor your eCommerce data and makes it easy to deploy GA4 tracking code. Our team can help you set up Google Tag Manager so you can easily monitor the behaviour of your customers and take advantage of enhanced Google Analytics 4 eCommerce tracking.
If your website has unique event features, you may benefit from setting up custom event triggers, which allows you to track data that would ordinarily be missed by Google Analytics 4. We can help you design these custom event triggers, enabling you to track the data that is most important to your business in the process.
If you’re still using GA3, you’re going to miss out on valuable user data if you don’t start planning your GA4 setup now. Let our team of migration experts help you with the GA4 migration process so you can take advantage of an abundance of new features and enhanced data tracking functionality.
Ready for the smooth migration to GA4?
To take advantage of all the enhanced analysis and reporting features GA4 has to offer, get in touch with our team of migration experts today.